About Us – Our Story

At DIVAE, beauty is not just about color, texture, or packaging — it is about confidence, identity, and freedom.

Our journey began with two different lives that, when united, gave birth to a shared mission: to build more than a beauty brand. To build a safe space for women everywhere.

Ruan’s Story

Ruan grew up in a home where resilience was a daily lesson. Raised by a single mother who fought every day to provide for her two children, he quickly learned that happiness often comes from the smallest acts of self-care. He remembers watching his mother — and the women who walked in and out of his life — finding moments of joy in front of the mirror: a touch of lipstick, a brush of blush, the sparkle in their eyes as they rediscovered themselves.

As a dancer for over ten years, Ruan saw this magic again and again backstage. He watched shy women transform into powerful forces after just a touch of makeup. He realized: beauty was never about hiding — it was about revealing the power within.

Mariana’s Story

Mariana has always been different. More reserved, more thoughtful, but with an innate gift for listening. Today, as a hairdresser, she dedicates her life to helping women see the best version of themselves. Every day, she hears their stories, understands their insecurities, and helps them discover confidence through self-care. For Mariana, beauty is not vanity — it is healing, transformation, and empowerment.

Together — The Birth of DIVAE

United by their passion and their belief in women’s strength, Ruan and Mariana created DIVAE. Not as just another beauty brand, but as a movement. A place where every woman — regardless of age, skin tone, background, or story — feels seen, supported, and celebrated.

DIVAE is for the woman who wants to express herself.
DIVAE is for the woman who has been silenced but is ready to shine.
DIVAE is for every woman who needs to be reminded: you are already enough.

With vegan, cruelty-free, and paraben-free products crafted with precision and care, DIVAE exists to give you the tools — but also the confidence — to embrace your true self.

This is not just about makeup. This is about building a global sisterhood where beauty has no rules, no limits, and no discrimination.

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✨ Ruan & Mariana — Founders of DIVAE